It was UWDOGS CEO, Ralphie J. Cocker’s US connections that found the Team at UWDOGS partnering with Seth Casteel, award-winning Photographer and New York Times Best Selling author of Underwater Dogs fame.
What could be better than uniting wet dogs with a professional hair care brand? It was a match made in dogdom.
Since Seth’s first book Underwater Dogs took the world by storm in 2012, his instantly recognisable photos have been seen by hundreds of millions of people around the globe.
It wasn’t planned…whilst shooting “Buster” a Cavalier King Charles Spaniel on a commissioned shoot, Seth found that Buster preferred to be in the water. He had no idea what would happen under the surface, but it made sense to go there and Underwater Dogs was born.
To capture the brilliance of a dog’s personality under water showcases their individualism. Dogs have a connection with the water and there are primal forces going on under the surface we could never have imagined. I am captivated by their brilliance and love their emotion, their attitude toward life and their pure selflessness. Seth Casteel.
Seth’s work has been published in the New York Times, National Geographic, and hundreds of other articles have been seen in magazines and newspapers, paying tribute to a man and his passion. He travels the world in the pursuit of dogs everywhere and photography of dogs, his ardour.
When approached by UWDOGS from Australia, I was instantly curious and captivated by the Company and its vision. Our brands sit nicely together and I was impressed with its humour, its professionalism and love for dogs everywhere. Seth Casteel.
UWDOGS are proud to be aligned with a man who has captured the very essence of underwater dogs everywhere. We identify with the spirit of Underwater Dogs; happy to be themselves, each and every one unique. Underwater Dogs are fun and we want everyone to enjoy bath time as much as we do!
October 2014 saw the launch of Seth’s follow-up book, Underwater Puppies – cute and utterly irresistible. Casteel again captures the very essence of our brand and its philosophy. Read more
Underwater Dogs is now a haircare brand masterminded by dogs…for dogs everywhere, promising you the cleanest, softest most delicious smelling dog on the block. Why?
Because we care for dirty dogs!
Did you enjoy this post? Why not leave us some feed-back, we’d love to know what you think. Or, if you’d like to share photos of your underwater dog… share them with us here. You could be in the running for our UWDOGS “DogStar of the Month!”